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In this issue: learn how the world's smartest media buyers handle their day to day - and a step-by-step process you can copy. 🛰️

Tomorrow: the only BFCM webinar you need. 

The team at Operators run the highest-value, most-informative source of ecommerce intelligence we've seen on the internet. Don't miss this one. 

📅 Friday Sept 12, 1-4 pm EST. Register now!

Download now: The Daily Ad Optimization Framework, by Northbeam.

“What is the best way to optimize paid media everyday?”

Our customers ask us this all the time. That’s why Ryan Kovach, Northbeam’s Head of Media Strategy, wrote our new ebook: The Daily Optimization Framework.

If your paid acquisition results swing wildly week to week, it’s not because optimization is “mysterious.” It’s because your decision-making is inconsistent. 

Even though we’re data-focused marketers, we fall for the same emotional fallacies as anyone, especially when it comes to paid media. You know exactly what I’m talking about. 

The Daily Ad Optimization Framework turns your day into a repeatable set of IF-THEN decisions grounded in trustworthy, first-party attribution (via Northbeam, naturally). 

The promise is simple: better data leads to clearer decisions leads top steadier, compounding performance.

This playbook gives you the exact checklist Northbeam’s strategy teams run daily (or every 1–3 days at smaller spend), plus the metrics and thresholds that keep your focus on profitable new customer acquisition—using nROAS, nCAC, New Visit %, and New Customer % alongside the creative and funnel diagnostics that actually move those numbers.

You’ll also learn how to interpret discrepancies between platform-reported ROAS and Northbeam’s multi-touch truth, how to apply accrual windows intelligently, and how to scale winners (without overfeeding retargeting or catalog ads that look pretty in-platform but don’t add incremental customers).

Throughout, we show you how teams use Benchmarks, Stoplights, and custom views to reduce cognitive load and make fast, correct calls.
  

Who This Is For:

• Performance marketers who manage Meta, TikTok, AppLovin, YouTube, Google, and CTV budgets and need a reliable, channel-agnostic source of truth.
  
  
• Teams tired of last-click narratives and wanting a clearer read on incrementality and new customer growth.
  
  
• Leaders who want their buying team executing the same high-quality decision cycle—daily.

This guide is direct, data-driven, and transparent by design: we explain the “why,” show the math where useful, and avoid fluff. That’s intentional: it’s the Northbeam way.  

Ready to learn more? Download the whitepaper here.

P.S. Want to see the playbook in action? Join Northbeam’s CJ Hunter next Thursday at 11am PT for a fast 40 min walkthrough of the daily optimization loop.

This webinar shows the daily optimization framework step-by-step: how to make confident calls in 1-day Click-Only, use Benchmarks & Stoplights to move fast, and pick creative with nROAS/nCAC and Creative Analytics. 

It’s practical, zero fluff, and you’ll learn how to run the loop in 15–30 minutes every day.

Save your seat here.

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