The Summary:
Download our brand new white paper: "In Q4, Attitude is Everything." In this white paper, we're presenting exclusive research on benchmarks, strategy from our Northbeam experts, and macroeconomic trends can help you navigate this Q4 craziness. We strongly recommend this one.
This is historically the final week before chaos erupts leading into BFCM. We're already starting to see AOV drop (discounts turning on), new customer counts falling off (people waiting for discounts to buy), and TikTok CPMs spiking (Amazon-focused low-AOV dropshippers running high volumes of impulse purchase ads on TikTok.)
The Takeaway:
Prepare yourselves, it's time. Black Friday will be upon us soon. I only have one takeaway for you this week:
Read our Q4 2023 whitepaper. It covers everything you need to know about this Q4. It says everything I'd say here and more. To convince you further, here's a list of quotes from this 9-page document:
"Are we at the end of an era, or the start of a new one?"
"Regardless if customers can afford your product or not, are they comfortable making purchases in the first place?"
"Bottom line: this is the most fiscally expensive, creatively challenging, and competitively crowded performance advertising market many operators have ever seen."
Some helpful links and news we found:
Some job openings we like:
👨🍳 Senior Director, Acquisition Marketing - Food52: A great senior role in Brooklyn.
🎨 Chief Brand Officer - Uncommon Goods: This one is crazy. Super cool brand.
🐈 VP of Marketing - Whisker: A huge role at a growing brand, relocation provided.
🌱 Senior Analyst, Marketing Media Acquisition - Athletic Greens: a Chicago role. AG has lots of open positions, check them out.
🍬 Head of Growth - Magic Spoon: WOW. The role of a lifetime?
Looking forward:
👁️ Our new MMM+ product is still open for early access. Get on the cutting edge of media mix modeling before everybody else figures it out. Sign up at the link.
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