If this newsletter was forwarded to you, subscribe here to get these numbers in your inbox every week. 

In this issue: What really happened this Black Friday Cyber Monday? I'm here to tell you. 

This week 

Happy new year! In case you missed it, our team put together a definitive postmortem on Black Friday Cyber Monday 2025. The tl;dr: peak season success is about timing, offer, and channel mix - not just spending big and hoping for the best. 

As the battle for attention grows and consumers become increasingly distracted, it's more important than ever for advertisers to be savvy during BFCM. 

In this whitepaper, we explore the data trends we noticed over BFCM. We also translate those into actionable steps you can take right now. 

Some key highlights: 

🚨 Manager, Growth Marketing / Reef / Hybrid: Premium beach lift footwear brand seeks premium Northbeam-empowered growth marketer. We love these folks and you'll love working with them. 

🚨 JOB: Head of Growth / Javvy Coffee / Remote: join the best marketers in the game, $5m budget, and freedom to make infinite scale happen. This is one of the most exciting roles we've seen in a while. 

🚨 JOB: Senior Customer Success Manager / Northbeam / LA: come work with us in supporting the smartest advertising teams on earth. 

🚨 JOB: Senior Designer, Marketing Brand & Creative / Northbeam / Remote: join our quickly-growing Northbeam marketing team! 

🔥 VIDEO: Hot takes with Shinesty: how the Boulder-based brand has continued to grow for 11+ years. 

Love this email? Please forward it to your friends, coworkers, or Timothée Chalamet. Subscribe here to get this data in your inbox every week.