A full rundown of what you can track and how to do it on your Northbeam Dashboard
2:22 - How do I Measure Cost per New Customer?
4:58 - How do I Track Email Signups and Email Signup?
8:43 - How do I Analyze Customer LTV?
12:08 - How to I Calculate Conversion Lag?
16:17 - Why and how should I Organize my Naming Conventions?
22:01 - Does updating naming conventions also pull in historical data?
23:23 - How often should I be checking on active FB campaigns?
24:08 - Decision making when optimizing FB ads and what to look at in NB
27:08 - Tracking Email and SMS independently?
27:53 - How do I think of Cost Per New Customer on the Sales Page?
31:48 - Can I build custom metrics and column views?
32:41 - What filters can I view LTV by?
33:28 - Use cases for 1-day click, last-touch?
37:33 - More information on how conversion lag is calculated
38:43 - Custom Export & Upcoming Features
39:48 - How are email signups tracked?
41:02 - Where is view data coming from?
41:26 - Can Northbeam show the time frame from first click to purchase?