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  3. Data Collection & Integrity

How far back does Northbeam attribute data?

The short answer is: we technically have an indefinite attribution window

We can only attribute transactions back to when our tracking was put into place. We pull in historic spend and revenue data, our first-party data is what powers our attribution and tracking. 

Visually, you can look at the date on the Accrual Performance revenue chart via the Overview Page.

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