- Knowledge Base
- FAQ
- Data Collection & Integrity
How far back does Northbeam attribute data?
The short answer is: we technically have an indefinite attribution window
We can only attribute transactions back to when our tracking was put into place. We pull in historic spend and revenue data, our first-party data is what powers our attribution and tracking.
Visually, you can look at the date on the Accrual Performance revenue chart via the Overview Page.