The colored bars on the Overview Page will give you a better understanding of your overall account health.
What do the colored bars mean on the Cash Snapshot revenue chart mean?
- The color bars are historic-looking over multiple time periods: 1d, 3d, 7d, 14d, 30d, 60d, 90d, and LTV.
- The bars represent customers who immediately convert (1d) and the corresponding conversion lag from 3 to 90+ days.
- They help you model conversion lift over a certain period of time to help forecast cash flows.
💡TIP: We recommends checking this weekly for directional feedback on the overall health of your campaigns.
What do the colored bars represent on the Accrual Snapshot Revenue Chart represent?
- Unlike the Cash Snapshot, which is backward-looking, Accrual is forward-looking. Each bar shows the revenue currently attributed to that day.
- The color bars represent revenue that occurred during subsequent time periods (1d, 3d, 7d, 14d, 30d, 60d, 90d, and LTV) due to a touchpoint during the original day. In other words, these bars show you conversion lift over a period of time and can be used to help forecast revenue.
💡TIP: We recommends looking at this weekly and monthly to look at the holistic directional performance of marketing efforts.