What do the colored bars mean on the Overview Page's charts mean?

The colored bars on the Overview Page will give you a better understanding of your overall account health.

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What do the colored bars mean on the Cash Snapshot revenue chart mean?

  • The color bars are historic-looking over multiple time periods: 1d, 3d, 7d, 14d, 30d, 60d, 90d, and LTV.
  • The bars represent customers who immediately convert (1d) and the corresponding conversion lag from 3 to 90+ days.
  • They help you model conversion lift over a certain period of time to help forecast cash flows.

💡TIP: We recommends checking this weekly for directional feedback on the overall health of your campaigns.

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What do the colored bars represent on the Accrual Snapshot Revenue Chart represent?

  • Unlike the Cash Snapshot, which is backward-looking, Accrual is forward-looking. Each bar shows the revenue currently attributed to that day.
  • The color bars represent revenue that occurred during subsequent time periods (1d, 3d, 7d, 14d, 30d, 60d, 90d, and LTV) due to a touchpoint during the original day. In other words, these bars show you conversion lift over a period of time and can be used to help forecast revenue

💡TIP: We recommends looking at this weekly and monthly to look at the holistic directional performance of marketing efforts.