What is the Accrual Performance breakdown?

A forward-looking metric designed to help you forecast revenues using conversion lag

Accrual Performance looks at the most important metrics of the business, graphed out over the course of the selected date range.

This model attributes conversions on the day(s) the contributory marketing events occurred, not the day of the conversion.

If multiple marketing events lead to a conversion, credit is divided among the touchpoints according to the attribution model.

Accrual Performance Breakdown is the chart containing a breakdown of marketing metrics split out by a filter, usually marketing platform or channel, and based on the accrual accounting method.