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What is the Cash Snapshot breakdown?
Backwards-looking, designed to help you analyze conversion lag
Cash Snapshot attributes conversions the day they occurred, not to prior marketing efforts.
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Spend
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Return on Ad Spend - this also has True Cost Per New Customer and Cost Per Order
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Attributed Revenue - Transactions, Transactions (N vs. R), Revenue (N vs. R), Revenue (excluding refunds), Orders and Refunds (by order date), Revenue and Refund (by order date), Rev and Refund (by refund date)
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Average Order Value
Cash Snapshot Breakdown is a chart containing a breakdown of marketing metrics split out by a filter, usually marketing platform or channel, and based on the cash accounting method.