What is the Cash Snapshot breakdown?

Backwards-looking, designed to help you analyze conversion lag

mceclip0 (1)

Cash Snapshot attributes conversions the day they occurred, not to prior marketing efforts.

  • Spend

  • Return on Ad Spend - this also has True Cost Per New Customer and Cost Per Order

  • Attributed Revenue - Transactions, Transactions (N vs. R), Revenue (N vs. R), Revenue (excluding refunds), Orders and Refunds (by order date), Revenue and Refund (by order date), Rev and Refund (by refund date)

  • Average Order Value 

mceclip1 (1)

Cash Snapshot Breakdown is a chart containing a breakdown of marketing metrics split out by a filter, usually marketing platform or channel, and based on the cash accounting method.