Common use cases from our customers who love using the Lifetime Value (LTV) page on their Northbeam dashboard
- Customer Value (CLV): It’s helpful to look at the value of your customer over time and identify the correlations between months, weeks, regions, or first orders.
- Customer Value with refunds: Life is messy, and refunds are a part of our daily business operations. Northbeam offers insight into the entire customer value, including refunds, to get the most accurate picture.
- Orders per customer and percentage of repurchase: A customer’s value doesn’t end at the first order, and if we build in lifetime value, we can see how much that customer is worth. Northbeam captures incredible insight into orders, discount codes, and repurchase data.
- Timing: Month first acquired and Week first acquired are historical views that show you how CLV has changed over time since acquisition. These are great options to see how much CLV increases month by month or week by week to help you with forecasting. Timing can also help with identifying seasonality if you notice CLV in the first month/ week acquired varies in a noticeable pattern.
- Geography: Country and Region show you average CLVs and how they evolve over time by geography. This is a great view if you have stores in several countries and want to compare performance between them, or identify the most valuable customer cohorts.
- Product: The two First Order breakdowns help you look at CLV by product line and variant. This can show you which products provide the most LTV, and which ones drive the highest increase in CLV over time.
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Discount Code: The final option shows you CLV by discount code, and how CLV evolves over time. This is immensely helpful to determine if your offers and sales are actually retaining customers or only incentivizing them to only use your discount code once and dropping off afterwards.