Why do I need UTMs?

Learn about the important role that UTMs play to power attribution and how to successfully append UTMs to improve marketing ROI

UTM's are a core marketing attribution component that enables the Northbeam platform to serve data with sufficient granularity so you can clearly identify where your traffic is coming from and how much traffic is coming from each link.

In the Northbeam platform, you can view the UTM by campaigns, ad sets, and ad levels. The benefits of appending UTMs are:

  • being able to compare the best creative and copy at each level
  • measure the performance against each adset
  • quickly decide to scale or pull-back based on performance

Head over to your dashboard to ensure you set UTM's for every link so your brand revenue is accurately attributed, and you get the most out of your Northbeam experience!