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      KITSCH Case Study

      Brands who rely on Facebook ads and want to see our Clicks Only model in action!

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      Company Overview
      • Founded in 2010 in Los Angeles, California
      • Products: eco-friendly, hair accessories, bottle-free beauty
      • Website: mykitsch.com
      • Tier 1

      Problem Statement

      The main issue was wasted advertising spend caused by incomplete and inaccurate platform data, leading to discrepancies between reported metrics and actual campaign performance. KITSCH sought a solution to accurately measure campaign effectiveness and optimize ad spend.

      Goals and Objectives

      1. Accurate Campaign Assessment: KITSCH aimed to accurately assess the performance of their digital marketing campaigns, particularly on Facebook, following changes brought about by iOS14, and eliminate the discrepancies between reported metrics and actual performance.

      2. Improve Facebook Performance: The specific objective was to improve the performance of their campaigns on Facebook, which had been challenging to decipher.

      3. Efficient Allocation Decisions: The brand wanted to make informed allocation decisions to drive more revenue and improve return on ad spend (ROAS) across all marketing channels.

      4. Spend Efficiency: KITSCH aimed to increase spend efficiency by decreasing the customer acquisition cost (CAC) and ensuring that their advertising budget was utilized effectively.

      Solution

      1. Objective Attribution Metrics: Northbeam's attribution modeling allowed KITSCH to obtain objective metrics, helping them understand how their campaigns were truly performing.
      2. Campaign Benchmarking: KITSCH used Northbeam's Clicks Only model to compare return on ad spend (ROAS) across different campaigns, identifying top-of-the-funnel strategies that contributed to bottom-of-the-funnel conversions.
      3. Scaling High-Performing Campaigns: Northbeam's insights uncovered hidden prospecting campaigns that Facebook had undervalued, leading KITSCH to scale spending on these campaigns, resulting in improved Facebook ROAS and revenue, along with lower CAC.
      4. Optimizing Media Mix: KITSCH used Northbeam's Common Click Touchpoints feature to analyze platform interaction and identify the overlap between Facebook prospecting campaigns and Google Branded Search, allowing them to optimize their media mix.