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Knowledge Base
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Dashboard Guides
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    • Activating for Shopify Stores
    • Activating Northbeam for Non-Shopify, Custom, or Headless Stores
    • Settings, Tracking, & Alerts
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  • Dashboard Guides
    • Best Practices
    • How to Use the Overview Page
    • How to Use the Sales Page
    • How to Use the LTV Page
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    • Data Review FAQs
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      Back to home
      1. Knowledge Base
      2. Dashboard Guides
      • Get Started
        • Activating for Shopify Stores
        • Activating Northbeam for Non-Shopify, Custom, or Headless Stores
        • Settings, Tracking, & Alerts
        • Advanced Tools
      • Dashboard Guides
        • Best Practices
        • How to Use the Overview Page
        • How to Use the Sales Page
        • How to Use the LTV Page
      • Watch Tutorials
      • Northbeam Academy
      • Book a Data Review
        • Data Review FAQs
      • Submit a Request
      • FAQ
        • Data Integrity
        • Integrations

      Dashboard Guides

      Ideas, tips, tricks, and advice to get the most out of Northbeam

      Best Practices

      • Why should I pay attention to organic social?
      • How do I exclude wholesale or subscription revenue from my Northbeam dashboard?
      • What is Northbeam's Model Comparison tool?

      How to Use the Overview Page

      • What is the difference between Cash Snapshot and Accrual Performance?
      • What do the colored bars mean on the Overview Page's charts mean?
      • What is the Cash Snapshot breakdown?
      • What is the Accrual Performance breakdown?
      • What is the difference between MER and ROAS?
      See more

      How to Use the Sales Page

      • How do I customize column sets on the Sales & Marketing Page?
      • What is the difference between Attribution Window and Date Range attribution?
      • What is referral traffic?
      • How do I view new vs. returning data?
      • Can I see my data broken out by adset or ad level?
      • What are my Group By Traffic Source Options?
      • What are the different attribution windows?
      See more

      How to Use the LTV Page

      • What would I need to use the LTV Page for?
      • What is the LTV Page?
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