How do I set my 1-Day Benchmarks?

Learn how to use setup 1-Day media buying objectives to forecast campaign performance 30, 60, and even 90 days out

  1. Login to your Northbeam dashboard
  2. Navigate to the Sales Tab on the left panel and underneath the graph, click on Create Benchmarks.
  3. You will be prompted to a screen that will ask you how do you measure the success of your media spend? You will choose from a CAC target or a ROAS target. 
  4. The second question you will be prompted to answer is over what timeframe do you evaluate your media spend? You will choose between 30, 60, or 90 days.
  5. The screen will then prompt you to input your targets and then click Continue
  6. The next page offers you the option to manually edit your 1-day benchmarks. Otherwise, click apply 

✏️ NOTE: These are blended targets so this is first time and returning customers.