Learn how to use setup 1-Day media buying objectives to forecast campaign performance 30, 60, and even 90 days out
- Login to your Northbeam dashboard
- Navigate to the Sales Tab on the left panel and underneath the graph, click on Create Benchmarks.
- You will be prompted to a screen that will ask you how do you measure the success of your media spend? You will choose from a CAC target or a ROAS target.
- The second question you will be prompted to answer is over what timeframe do you evaluate your media spend? You will choose between 30, 60, or 90 days.
- The screen will then prompt you to input your targets and then click Continue
- The next page offers you the option to manually edit your 1-day benchmarks. Otherwise, click apply
✏️ NOTE: These are blended targets so this is first time and returning customers.