Knowledge Base

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Knowledge Base

Get Started with MTA

Get Started with MTA

Activation guides and onboarding resources to get through the MTA basics

Overview

What can I achieve with Northbeam?

When can I start using my Northbeam dashboard?

Understanding Northbeam Technology

Introduction to Northbeam Attribution

What are Northbeam's Attribution Models?

What are the different attribution windows?

How accurate is Northbeam data?

Onboarding Overview

What to expect from your Northbeam onboarding

What happens after onboarding?

What is the Northbeam Pixel?

What is the Purchase Pixel?

Tracking Ads using 3rd party articles or blogs

What are Order Tags?

What are Custom Events?

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Activating Northbeam for Shopify Stores

Northbeam for Shopify Stores Setup Guide

Can Northbeam support multiple Shopify stores?

Activating Northbeam for Non-Shopify, Custom, or Headless Stores

Setting up Northbeam for Custom Stores

What if I am not on Shopify?

Integrating the Orders Table - How to set up non-Shopify commerce engines (Server API)

How do I backfill my orders on Northbeam when activating with Magento?

How do I map Order Tags for Subscription Analytics if I don’t have Shopify?

Can Northbeam support multiple domains?

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Maintaining Your Dashboard

Why do I need UTMs?

What are Maintenance Items?

How to set up Custom Alerts

How to add additional ad accounts

How to integrate spend data

How to view customer journeys with Customer Paths

Tracking Principles

Custom Spend Sheet

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Onboarding FAQs

How do I add an additional Northbeam account manager?

How do I track the ROI on influencers and affiliates?

Can I track organic campaigns and organic traffic on Northbeam?