Your Northbeam dashboard combines proprietary data cleansing and stitching with custom attribution models to create hourly, channel-agnostic reports to give you a clear view of the marketing efforts that drives your business
Full View of the Customer Journey
We strive to capture and analyze every touchpoint made by users who convert. Our comprehensive approach enables you to quickly understand the overall health of your marketing funnel, identifying conversion lag, and mapping out the customer lifecycle.
Achieve Your Optimal Marketing Mix
Your dashboard will track granular and cross-platform data visualizations of ad, adset, and campaign performance display what’s driving the most impact for your business through metrics like ROAS, Impressions, CAC, and CTR. This empowers you to evaluate the effectiveness of each channel to optimize your marketing mix for maximum efficiency.
Cohort Analysis
Elucidate and visualize how much revenue customers are generating throughout their entire lifecycle, and which campaign(s) are retaining them most effectively.
Quantifying the Impact of Top of Funnel Marketing Channels
Quantify the impact of your top-of-funnel marketing channels. Not only to assess their individual contributions, but to also measure the halo effect they have on your bottom-funnel channels, providing a deeper understanding of your marketing efforts.
See the Impact with Accounting Views
Two accounting modes quickly visualize revenue: Cash Accounting to recognize it through the time of purchase, and Accrual Accounting to recognize it through each of the associated marketing touchpoints.
Enabling Tactical Optimization
Analyze and optimize the performance of individual tactics and line items. This capability extends beyond attribution and integrates with each channel's reporting platform, facilitating tactical optimization for enhanced results.