1. Knowledge Base
  2. Get Started with MTA
  3. Introduction to Northbeam Attribution

What are the different attribution windows?

Northbeam offers an indefinite attribution window option. For one ad or marketing asset, you can see the data on various days

On the Overview Page, you will see the breakout of attribution windows in the following breakouts (d=days): 1d, 3d, 7d, 14d, 30d, 60d, and 90d.

On the Sales Page, there is an attribution window drop-down option with the following breakouts: 1d, 3d, 7d, 14d, 30d, 60d, 90d LVT.

The attribution window will automatically be reflected in your sales dashboard once you’ve chosen the specific time period or option. 

The attribution windows are aligned closely with Cash vs Accrual Accounting.

  • Accrual Accounting: you can look at the LTV data, which means the total revenue realized to date. LTV data only happens in an accrual accounting and looks at the revenue as a dynamic field that can grow over time. 
  • Cash Accounting: you can choose a time range or the total revenue spent per time period.