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      What is the Northbeam Pixel?

      The Northbeam Pixel is a required snippet of code that allows us to collect behavioral information about your website visitors

      The Northbeam Pixel is a required snippet of code that allows us to collect behavioral information about your website visitors – including their marketing touchpoints and pages they’ve visited.

      This information feeds into our backend device graph, allowing us to track customer journeys from site visit to purchase, along with marketing touchpoints in between. 

      With all this said, it’s very important for the Northbeam pixel to be firing on all pages of your website.

      How do I add a tracking pixel to my website?

      How to Install Northbeam Pixel for Shopify

      There are two methods of installing the pixel for Shopify:

      1. Pasting the script in theme.liquid
      2. Creating it as a tag within Google Tag Manager (GTM).

      ✏️ NOTE: The pixel may need to be manually inserted to any landing pages that aren’t covered by your theme or GTM container. On Shopify, common examples are Unbounce, ClickFunnels, Zipify. 

      How to Install Northbeam Pixel for WooCommerce

      Northbeam's WooCommerce plugin auto-injects the pixel to your site. Once the plugin is installed, no further action is needed. 

      How to Install Northbeam Pixel for Magento

      Northbeam's Magento plugin auto-injects the pixel to your site. Once the plugin is installed, no further action is needed. 

      How to Install Northbeam Pixel for Other Platforms/Custom Setups

      There are two methods of installing the pixel:

      1. Pasting the pixel in the header of your theme file
      2. Creating it as a tag within Google Tag Manager

      Where can I find the script for the Northbeam Pixel?

      • In the Onboarding Flow, find the script under the “Pixel Placement” step. After selecting and connecting your platform, find it under “Northbeam Pixel”.

      • In the Northbeam dashboard, find it under Settings page > Tracking Script Tags > Northbeam Pixel 

      How can I test the Northbeam Pixel?

      In order to see if the pixel is firing properly, the easiest way to test is the following:

      1. Right click > Inspect
      2. In the flyout menu, click on the “Console” tab (at the top)
      3. At the bottom, type “window.Northbeam” and hit Enter
      4. If the output is:
        1. “{identify: ƒ…}“ = pixel is firing
        2. “Undefined” = pixel is not firing