Northbeam users will not experience any degradation in tracking performance.
Apple and Google have recently introduced several new privacy and security features (such as those in iOS 16.4 and deprecation of third-party cookies) to strengthen user protection, demonstrating their commitment to safeguarding user data and privacy in today's interconnected world.
Northbeam uses advanced modeling techniques that go beyond relying solely on cookie and pixel data to address tracking concerns. This approach allows us to offer Universal Attribution, enabling you to scale your ads with confidence. We can ensure that on Northbeam, you have robust tracking even with the latest and future security and privacy updates.