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What does the 'other' subscription tag mean?
Northbeam's subscription analytics works using order tags from your e-commerce provider
Northbeam's subscription analytics works using order tags from your ecommerce provider to then tag those orders and attribute them across their system.
We offer three subscription categories: first-time subscription order, recurring subscription order, and other. Other means Northbeam is unable to identify if it is a first-time or recurring subscription order.
This could be because older versions of subscription software didn't indicate what if orders were first-time versus recurring, so Northbeam will be unable to label that.