Platform Reported Metrics
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      3. Platform Reported Metrics

      What Google/YouTube reported metrics are available?

      Platform reported metrics come directly from marketing channels enabling you to see in-platform performance metrics without your dashboard

      Metric Description How it's calculated
      Google Average CPC Average "Cost Per Click" Google Spend ÷ Google Visits
      Google CAC "Customer Acquisition Cost"; cost of acquiring a customer Google Spend ÷ Google Purchases
      Google Clicks User clicks a Google ad  
      Google Impressions An impression is counted whenever an item appears on the current page of results  
      Google ROAS "Return on Ad Spend" from customers Google Revenue ÷ Google Marketing Spend
      Google cost per conversion "Cost Per Click"; average cost incurred for each click that leads to a specific action or conversion Google Spend ÷ Google Visits
      Google Total Purchases Total number of conversions attributed to your ads  
      Google Total Revenue Total revenue conversions attributed to your ads  
      Google Video Views Video Views  
      Google View-Through Conversions Occur after an ad impression, if the user doesn't interact with the ad, then later converts