How to Use the Sales Page
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      What is the difference between Attribution Window and Time Period?

      Make faster marketing decisions and measure conversion lag

      Attribution Window vs. Time Period

      Northbeam has two built-in attribution models, one is labeled the Attribution Window, and the other is Time Period labeled "LTV" (lifetime value), both accessible on the Sales page. The purpose of this is:

      • to benchmark on a 1-day click perspective to make faster marketing decisions
      • measure conversion lag over time to find the most efficient customer journey