Platform Reported Metrics
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      What Meta Shops reported data can I see in my Northbeam dashboard?

      We make it easier to see your platform metrics in a single view. Here's what you need to know about Meta Shops.

      Platform reported metrics only gives you part of the picture, which is why we’re giving you the ability to view them in Northbeam dashboards.  

      Tracking Meta Shops on all stores

      1. Login to your Northbeam dashboard or contact Sales for a demo
      2. Navigate to and click on the Sales Tab
      3. Scroll down to the Breakdown table and select any metrics under the Facebook Reported metric category
      4. Your metrics will show up under both Cash Snapshot and Accrual Performance accounting modes, which you can choose between on the toggle at the top of the Sales Page 

      Tracking Meta Shops on Shopify Stores

      By leveraging Shopify’s data, we identify all orders completed through Meta Shop and insert a Synthetic Click Event in those purchase journeys. This allows us to accurately fractionalize credit between all touchpoints, including the associated Meta Shop campaign.  

      As a result, your Attributed Revenue and Orders will include this credit in the Clicks Only attribution model and Clicks + Views attribution model.

      What Meta Shops metrics are available in my Northbeam dashboard?

      Field Description
      FB Meta Shop purchases Facebook-reported purchases from Meta Shops based on the selected Facebook attribution window (ex. 1DC, 1DV, 7DC, 7DC1DV)
      FB Meta Shop conversion value Facebook-reported conversion value from Meta Shops based on the selected Facebook attribution window (ex. 1DC, 1DV, 7DC, 7DC1DV)
      FB Meta Shop revenue + NB attributed revenue Formula: FB Meta Shop conversion value + NB attributed revenue. This metric is ideal if orders are completed through Meta Shops and some through standard checkout.
      NB attributed revenue Revenue captured by Northbeam pixel. In this case, it’s revenue from orders that were completed through your standard website checkout. 
      FB ROAS revenue & Meta Shop revenue included Formula: “FB Meta Shop revenue + NB attributed revenue” / Total Spend 
      A version of ROAS calculated using “FB Meta Shop revenue + NB attributed revenue”