Platform reported metrics come directly from marketing channels enabling you to see in-platform performance metrics without your dashboard
| Metric | Description |
| Conversions (Checkout) | Total number of checkout events that resulted from interactions with your ad. This metric may include conversions that are modeled. |
| Order Value (Checkout) | Total value of checkout events resulting from interactions with your ad. This metric may include conversions that are modeled |
| Add to Cart Rate | The number of conversions per the number of total ad impressions that can be tracked to a conversion during the same time period. |
| Paid Impressions | The number of times your ad was seen |
| Paid Engagements | Paid actions taken as a result of your ads |
| Paid Pin Clicks | The total number of clicks on your Pin to content on or off of Pinterest |
| Paid Save Rate | |
| Paid Saves | Total number of saves for your ad |
| Paid Video Views |
Total number of times your video ad played continuously for at least 2 seconds while 50% visible (paid and earned). The amount of views for at least 2 seconds with 50% of video in view. |
| Paid 3-Second Video Views | Total number of times your video ad played continuously for at least 3 seconds while 50% visible (paid and earned) |
| Paid Video Played at 25% | Total number of times your video ad played 25% of its length, including views that skipped ahead to this point (paid and earned) |
| Paid Video Played at 50% | Total number of times your video ad played 50% of its length, including views that skipped ahead to this point (paid and earned) |
| Paid Video Played at 95% | Total number of times your video ad played 95% of its length, including views that skipped ahead to this point (paid and earned) |
| Paid Video Played at 75% | Total number of times your video ad played 75% of its length, including views that skipped ahead to this point (paid and earned) |
| Paid Video Played at 100% | Total number of times your video ad played 100% of its length, including views that skipped ahead to this point (paid and earned) |
| Paid Video Starts | Total number of times your video ad started playing (paid and earned) |
| Paid Idea Pin Product Tag Visit | The number of times someone taps on a product tagged within an Idea Pin you promoted |
| Spend in Account Currency | The money you spend for promoted Pins, in micro dollars |