Platform reported metrics come directly from marketing channels enabling you to see in-platform performance metrics without your dashboard
| Field | Description |
|
Snapchat Attachment Total View Time Millis
|
The total number of seconds spent viewing your attachment across all swipe ups |
| Snapchat CAC | Spend / Transactions |
| Snapchat Earned Impressions | The total number of times a Snapchatter created an impression for your ad when it was not served to them |
| Snapchat Paid Impressions | The total number of times your ad was served to a Snapchatter. Tracked when the ad fully renders on a device for the first time during a Snapchatter’s viewing session. |
| Snapchat Profile Clicks | The total number of taps on your Public Profile from your ads |
| Snapchat Revenue | The total value of purchases made in your app or website |
| Snapchat ROAS | Snapchat reported return on ad spend, this is calculated by taking the total revenue reported by Snapchat and dividing by spend |
| Snapchat Swipes | The total number of times a Snapchatter has swiped up on attachments within your Story Ad (aggregated across all attachments) |
| Snapchat Swipes Rate | The rate at which Snapchatters swiped up on swipe-able videos or images within your story ad to reveal the attachment below (averaged across all attachments) |
| Snapchat Thumbstop Rate | 2 second video views / Total video views |
| Snapchat Total Impressions | The total number of times your ad was served to a Snapchatter - the total of paid and earned impressions |
| Snapchat Transactions | The total number of purchases made in your app or website |
| Snapchat Video p25 Watched | Number of times your Top Snap was viewed to 25% or swiped by a user. This metric is accredited by the Media Rating Council for some ad formats. |
| Snapchat Video p50 Watched | Number of times your Top Snap was viewed to 50% or swiped by a user. This metric is accredited by the Media Rating Council for some ad formats. |
| Snapchat Video p75 Watched | Number of times your Top Snap was viewed to 75% or swiped by a user. This metric is accredited by the Media Rating Council for some ad formats. |
| Snapchat Video Views | The total number of impressions that meet the qualifying video view criteria of at least 2 seconds of consecutive watch time or a swipe up action on the Top Snap |
| Snapchat Video Views 15s | 15 Second Video Views: The total number of impressions that meet the qualifying video view criteria of at least 15 seconds, or 97% completion if it's shorter than 15 seconds, or a swipe up action on the ad (15 Second Video Views are not supported in the Delivery Insight Export) |
| Snapchat Video Views Time Based | The total number of impressions that meet the qualifying video view criteria of at least 2 seconds, not including swipe ups |
| Snapchat View Completion | Number of times your Top Snap was viewed to 97% or swiped by a user. This metric is accredited by the Media Rating Council for some ad formats |