Platform reported metrics come directly from marketing channels enabling you to see in-platform performance metrics without your dashboard
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Field |
Description |
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TikTok CAC |
Calculated by taking the total spend reported by TikTok and dividing by total number of purchases | |
| TikTok clicks | The number of clicks on your ads that led users to advertiser-specified destinations like websites, apps, or to the app store. | |
| TikTok complete payment revenue | The average value returned from each Complete Payment event. | |
| TikTok complete payments | The total number of purchases attributed to tiktok spend | |
| TikTok CPC |
The average amount of money you've spent on a click. |
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| TikTok CPM |
The average amount of money you've spent per 1,000 impressions. |
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| TikTok CTR |
The percentage of times users saw your ad and performed a click. |
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| TikTok Impressions | The number of times your ads were on screen. | |
| TikTok P100 Video Views | The number of times your video was played at 100% of its length. Replays will not be counted. | |
| TikTok P25 Video Views | The number of times your video was played at 25% of its length. Replays will not be counted. | |
| TikTok P50 Video Views | The number of times your video was played at 50% of its length. Replays will not be counted. | |
| TikTok P75 Video Views | The number of times your video was played at 75% of its length. Replays will not be counted. | |
| TikTok Paid Likes | The number of likes your video creative received within 1 day of a user seeing a paid ad. | |
| TikTok ROAS | calculated by taking the total revenue reported by tiktok and dividing by spend | |
| TikTok six-second video views | Number of times your video was played for at least 6 seconds. Replays will not be counted. | |
| TikTok thumbstop rate | Thumbstop rate is calculated by dividing 2-second video views by impressions | |
| TikTok Total Engagement | The overall amount of engagement on your ad that includes paid likes, comments, shares, follows, and clicks. Clicks in the "Total Engagement" metric also include music, hashtag, anchor, and interactive add-on clicks. | |
| TikTok two-second video views | Number of times your video was played for at least 2 seconds. Replays will not be counted. | |
| TikTok video views | The number of times your video starts to play. Replays will not be counted. |