Performance data isn’t available instantly, and some metrics are only updated once a day. When looking at in-platform metrics on Northbeam, recent account data may be delayed.
According to Google, your platform metrics (such as clicks, conversions, and impressions) are delayed by about 3 hours.
For example, statistics on the total of all clicks received by 6 p.m. on Friday will usually be available by 9 p.m. Friday night, local time.
Conversions attributed using attribution models other than “Last click” are typically delayed up to 15 hours.
However, some metrics take longer to process or are only calculated once a day (rather than on a continuous or ongoing basis). Daily processing for some of these reports happens at the same local time in all time zones.