Section 3: Finding Opportunities in Northbeam
- Within Northbeam, there are many ways to uncover insights and opportunities. These articles will provide direction on utilizing Creative Analytics as a tool for iterating and optimizing your creative efforts
- The average customer journey has 7 touchpoints, it's common for marketing channels to overlap and collaborate. Exploring Customer Journeys can be a valuable way to understand these patterns and gain insights into your customers' behavior.
- Our LTV (Lifetime Value) page serves as a valuable resource for order data insights. Here, you can analyze LTV trends by product, season, discount, and more.
- Our LTV (Lifetime Value) page serves as a valuable resource for order data insights. Here, you can analyze LTV trends by product, season, discount, and more.
- Northbeam provides a suite of powerful tools for filtering, sorting, and conducting comparative testing. To maximize their effectiveness, it's crucial to set up, configure, and understand how to utilize Breakdown Labels.
- Attribution models treat various channels and touchpoints differently. You can utilize our model comparison view to assess and compare these systems.
- We also offer the capability to track and report subscription revenue. These articles will guide you through the process of setting up and reviewing subscription metrics.
- There are instances when you might need to process data outside of the Northbeam dashboard. To assist with this, we provide a range of data exporting capabilities that enable you to seamlessly work with our data.
- When directing traffic to third-party landing pages where our pixel isn't present, we may not capture that data. To address this, we implement redirect URLs to ensure comprehensive tracking.