1. Knowledge Base
  2. Northbeam Academy

Section 3: Finding Opportunities in Northbeam

  1. Within Northbeam, there are many ways  to uncover insights and opportunities. These articles will provide direction on utilizing Creative Analytics as a tool for iterating and optimizing your creative efforts
  2. The average customer journey has 7 touchpoints,  it's common for marketing channels to overlap and collaborate. Exploring Customer Journeys can be a valuable way to understand these patterns and gain insights into your customers' behavior.
  3. Our LTV (Lifetime Value) page serves as a valuable resource for order data insights. Here, you can analyze LTV trends by  product, season, discount, and more.
  4. Our LTV (Lifetime Value) page serves as a valuable resource for order data insights. Here, you can analyze LTV trends by  product, season, discount, and more.
  5. Northbeam provides a suite of powerful tools for filtering, sorting, and conducting comparative testing. To maximize their effectiveness, it's crucial to set up, configure, and understand how to utilize Breakdown Labels.
  6. Attribution models treat various channels and touchpoints differently. You can utilize our model comparison view to assess and compare these systems.
  7. We also offer the capability to track and report subscription revenue. These articles will guide you through the process of setting up and reviewing subscription metrics.
  8. There are instances when you might need to process data outside of the Northbeam dashboard. To assist with this, we provide a range of data exporting capabilities that enable you to seamlessly work with our data.
  9. When directing traffic to third-party landing pages where our pixel isn't present, we may not capture that data. To address this, we implement redirect URLs to ensure comprehensive tracking.